Our Team

Caroline Melberg

Founder and Digital Marketing Strategist
Email Caroline

This marketing strategist is one-of-a-kind because of her continuous love for helping clients succeed and her bold passion for her chosen industry. She is constantly staying current with new technologies and trends of both the traditional and online marketing worlds, which allows her to better serve clients. Caroline has over 25 years of marketing experience, working with some of the largest and most successful companies in the world, including IBM, AT&T, AT&T Wireless and Cingular, where she held numerous senior level marketing positions.
Her entrepreneurial spirit, however, was cultivated at a young age when she joined her father’s ice business at the age of six. She knew then that she would run her own company one day. She stepped away from corporate America in 2005 with the dream of leveraging her “Blue Chip” expertise to help growing businesses thrive; Small Business Mavericks is that dream realized.

Caroline’s expertise includes:

  • Strategic Online Marketing Planning
  • Online Branding & Reputation Management
  • Web Design & Development
  • Mobile Responsive Website Design & Development
  • Custom WordPress Design & Development
  • Search Engine Optimization (SEO)
  • Social Media Strategy
  • Social Media Implementation & Training
  • Professional Speaking on the topics of Marketing, the Web & Social Media

Caroline is the author of the e-book series entitled, “Local Small Business Internet Marketing Secrets” and the award-winning newsletter, “Maverick Internet Marketing Secrets.” She’s been quoted in numerous national publications including The Wall Street Journal and BusinessWeek, she’s appeared to more than 9 million homes on the Comcast program Money Matters Today and her published articles have appeared in Minnesota Business Magazine, Minneapolis St. Paul Business Journal, Small Business Owner, WomensBiz, The Los Angeles Times and numerous online publications as well.

Caroline’s commitment to her clients is evident in each part of her work. She has been recognized as the winner of the National Association of Women Business Owner’s “Woman on the Way” Award, and was a finalist for the TwinWest Chamber of Commerce Emerging Entrepreneur of the Year Award. During her free time, Caroline is an avid reader and enjoys spending time with family, dog Maverick, traveling, boating, fishing and outdoor photography.

Steve Melberg

Co-Founder and Business Operations Manager
Email Steve

Steve’s expertise is in developing repeatable processes and systems, supplier relations, business management, purchasing, financial and accounting management, and affiliate and partner marketing programs. He is a graduate of the University of Minnesota where he achieved a Bachelor of Individualized Studies degree.

He enjoys just about anything on the water, and his hobbies include collecting wine, travel, fishing, outdoor photography and boating. He is currently putting the finishing touches on his first wooden boat building project, the Jolly Mon.

Steve and Caroline reside in Wayzata, Minnesota with their energetic dogs, Starla and Capone. They believe that successful marketing is not communication – it’s a conversation. They would love to hear from you at 952-473-1007.

Heidi Mullins

Website Project Administrator

Our Website Project Administrator, Heidi, has over 15 years of experience administrating projects for mid-size companies. Her expertise includes website project management, database management, website content creation and maintenance, HTML, WordPress, SEO content optimization and distribution, search and social media implementation, desktop publishing and web hosting & domain name management. Heidi coordinates all of the myriad details involved in our client’s projects to ensure nothing is overlooked, and projects stay on time and on budget.

Our 4-Legged Friends

Maverick Melberg

Mascot and Company Jester

A true reflection of our company’s personality, our mascot Maverick embodied the attributes that define the company that bears his name:

  • Friendly and approachable, Maverick loved how we keep marketing simple for our clients.
    Loyal and courageous, he showed us how to never be afraid to tell our clients “no” when we know something won’t work.
  • Diligent and focused, his favorite pastime was playing fetch with his Frisbees and his tennis balls, and while this was his “work” that he performed with precision, he reminded us to have fun along the way and enjoy the journey.
  • Even though Maverick crossed the Rainbow Bridge in February of 2016, his spirit lives on in all we do!


Starla joined our team when Steve & Caroline adopted her from Top Dog Foundation. She is an 11 year-old English Black Lab mix, and she loves to play ball, eat and cuddle in any available lap.

Capone Melberg


The newest member of our team, Capone joined us in February of 2017 at 8 weeks old. He’s currently working on learning his name, as well as his potty training and basic obedience skills.

Keep up with Starla and Capone on their Adventures of Starla and Capone Facebook page!