co Our Team - Small Business Mavericks |

Our Team

Caroline Melberg

Founder and Digital Marketing Strategist
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This marketing strategist is one-of-a-kind because of her continuous love for helping clients succeed and her bold passion for her chosen industry. She is constantly staying current with new technologies and trends of both the traditional and online marketing worlds, which allows her to better serve clients. Caroline has over 25 years of marketing experience, working with some of the largest and most successful companies in the world, including IBM, AT&T, AT&T Wireless and Cingular, where she held numerous senior level marketing positions.

Her entrepreneurial spirit, however, was cultivated at a young age when she joined her father’s ice business at the age of six. She knew then that she would run her own company one day. She stepped away from corporate America in 2005 with the dream of leveraging her “Blue Chip” expertise to help growing businesses thrive; Small Business Mavericks is that dream realized.

During her free time, Caroline is an avid reader and enjoys spending time with family, dogs Starla and Capone, outdoor photography and playing Pickleball.

Steve Melberg

Co-Founder and Business Operations Manager
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Steve’s expertise is in developing repeatable processes and systems, supplier relations, business management, purchasing, financial and accounting management, and affiliate and partner marketing programs. He is a graduate of the University of Minnesota where he achieved a Bachelor of Individualized Studies degree.

He enjoys just about anything on the water, and his hobbies include collecting wine, travel, fishing, outdoor photography curling and boating.

Steve and Caroline reside in Wayzata, Minnesota with their energetic dogs, Starla and Capone. They believe that successful marketing is not communication – it’s a conversation. They would love to hear from you at 952-473-1007.

Our 4-Legged Friends

Maverick Melberg

Mascot and Company Jester

A true reflection of our company’s personality, our mascot Maverick embodied the attributes that define the company that bears his name:

  • Friendly and approachable, Maverick loved how we keep marketing simple for our clients.
    Loyal and courageous, he showed us how to never be afraid to tell our clients “no” when we know something won’t work.
  • Diligent and focused, his favorite pastime was playing fetch with his Frisbees and his tennis balls, and while this was his “work” that he performed with precision, he reminded us to have fun along the way and enjoy the journey.
  • Even though Maverick crossed the Rainbow Bridge in February of 2016, his spirit lives on in all we do!


Starla joined our team when Steve & Caroline adopted her from Top Dog Foundation. She is an 11 year-old English Black Lab mix, and she loves to play ball, eat and cuddle in any available lap.

Capone Melberg


The newest member of our team, Capone joined us in February of 2017 at 8 weeks old. He’s currently working on learning his name, as well as his potty training and basic obedience skills.

Keep up with Starla and Capone on their Adventures of Starla and Capone Facebook page!