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The Power of Why — How to Determine What Sets Your Business Apart

The Power of Why — How to Determine What Sets Your Business Apart

Is it a singular sensation or a winning combination? What distinguishes you from your competitors? We’re overwhelmed by choices today. We’re starved for time, too. The combination means that we’ll only search for a short time before we make a buying decision (unless...
6 Ways to Package Long-Form Content

6 Ways to Package Long-Form Content

Updated January 29, 2017. Earlier on this blog we discussed the importance of long-form content. This week, we’ll talk about ways to package your long-form content. Keep in mind that long-form content is not the only way to approach content marketing. We...

How To Figure Out Your Sales Funnel

You see the term “sales funnel” many times in marketing. It’s a good analogy in one way because a funnel is used to catch a wide stream of something and narrow the stream to the size of the container. But in another way, a funnel is not really what...

One Warning Sign That Could Signal New Opportunities

Do you listen to the radio? I mean, the real old-time radio, like the one in your car or plugged into your wall at home? Or do you use a different technology to get news and music and weather reports? Seth Godin has predicted an end of radio on his blog recently. To...

The Effect of Gamification on Marketing

Gamification sounds like a made-up word, doesn’t it? It really is a made-up word, in fact — somewhere around 2002 a guy named Nick Pelling came up with the term to describe what his job involved. The idea isn’t a new one, because parents and teachers...

Is Your Marketing Strategy A Marathon Or A Sprint?

Have you ever been at a track meet as a spectator? The sprints are fun to watch because they happen fast, and they keep your attention because you know you could miss something. Sprints are dramatic and exciting, and they take one particular type of athletic ability:...