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6 Alternatives to Google Analytics

6 Alternatives to Google Analytics

Updated February 5, 2017. I believe most website owners are still using Google Analytics. There’s really nothing wrong with that, but you should know it’s not the only option you have. There are perfectly valid reasons for not using Google Analytics. For...
Happy Birthday, Google Analytics

Happy Birthday, Google Analytics

Updated December 4, 2016. Okay, so I’m half a month late. Google Analytics turned 11 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good...

Should You Manage ROI By The Channel?

Online marketers like to talk about return on investment. You put so much money into your marketing efforts and measure how much profit comes back to you. That’s good. But should you measure ROI by channel? It depends on what you mean by channel, but I’d...

Using The Right Numbers For Analysis

Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. But the...

Do You See People Or Numbers?

One of the most important things in marketing is the ability to see your targeted demographic as the people they really are instead of the numbers you analyze. Most of us can look around and see it happening with other companies, but it’s hard sometimes to see...

5 Things To Know About Google Analytics

Rocco Baldassarre just gave a simple explanation on Entrepreneur of 5 Keys to Unlocking the Power of Google Analytics. I liked this reminder that we need to make sure we get the basics down before we try to figure out what is happening with our numbers. Here’s a...