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E-A-T-ing with Google

E-A-T-ing with Google

You are what you E-A-T. Google says so. Actually, what Google say is that there are three elements the search giant rates to determine how it will rank your website and your content. Expertise Authoritativeness Trustworthiness Google uses the acronym E-A-T, and you...
Is Google Really All There Is?

Is Google Really All There Is?

If there’s one thing we love, it’s the underdog or the alternative. We lust for a Tesla, but who else is out there doing electric cars? The iPhone is what most people have, but every once in a while, you see some pretty cool Android phones out there. Companies like...

The Reason Google Wants To Put A Business On The Map

Recently, Google’s official blog said, “It’s time to put America’s small businesses on the map.” The search giant has a campaign going on right now to help 30,000 cities get their local businesses online. Why? To quote: Four out of five...

Is Your Site Self-Service?

An interesting observation was made in Jennifer LeClaire’s CIO Today article about customer service trends. The observation is that today’s “digitally native customer” (those who are comfortable and competent with technology) prefers a site...

Who Uses Bing? Make Sure They Can See You

Bing is the second most popular search engine, and according to a recent article on Search Engine Journal, Bing tends to be preferred by certain parts of the market. If those Bing-users are in your target market, you should look at Albert Costill’s 10 Ways to...

“Think Like A User” And Other Semantic Search Suggestions

Unless you have been ignoring the world of SEO, you have an idea about semantic search. I think it’s exciting to see how the focus in marketing is coming back around to the humanity of connections rather than the mechanics of coding, although you still need...