co Sales Lead Generation | - Part 2
How to Make Smarter Marketing Decisions with AI

How to Make Smarter Marketing Decisions with AI

It’s easy to fall down the “possibilities” rabbit hole when people start talking about Artificial Intelligence – especially when it comes to marketing. Is it some giant cloud-based computer with so much processing capacity it can think for itself? That might be...
Understanding the Buyer’s Journey

Understanding the Buyer’s Journey

“If you don’t know where you’re going, any road will take you there,” the Cheshire Cat tells Alice. Author Lewis Caroll’s advice holds true for marketers, too. If you want to turn a stranger into a customer, you’ve got to lead them on the correct journey – in this...
What Qualified Leads and Curry Have in Common

What Qualified Leads and Curry Have in Common

Who’s your perfect customer? The Bridge group reports that an average sales representative makes 46 calls a day. You’d think that would be sufficient to be certain about what makes someone a qualified lead. Even so, Entrepreneur magazine reports that only around half...