co Sales Lead Generation | - Part 2
Yes, You’ve Got a Lead…but What Kind?

Yes, You’ve Got a Lead…but What Kind?

The expectation has been set, and now the bar is being raised. All of us – whether it’s B2B or B2C – expect marketers to already know if we’re interested in their product or service. Pitches for things people don’t want are doubly dangerous for you as a marketer....
How COVID-19 Will Make You Market Differently

How COVID-19 Will Make You Market Differently

The pandemic will end, and things will go back to a state that will be a different kind of normal. Many of us have experienced working remotely for the first time. How we engage with our coworkers has changed, and it’s just one indicator that any kind of connection...
What’s the Difference Between Retargeting and Identity Resolution?

What’s the Difference Between Retargeting and Identity Resolution?

You probably aren’t too concerned if you’re lucky enough to have a website that gets millions of monthly visits. Most small businesses don’t have that luxury and every visitor is an extremely valuable prospect. Especially when you realize that only about 2 percent of...
Rescuing Your Lead Generation from Behind a Walled Garden

Rescuing Your Lead Generation from Behind a Walled Garden

You’re not going anywhere with that data! It’s the general message you receive as a marketer when you employ lead generation tactics on some of the most popular social media platforms. It’s because they’re known as walled gardens. Most of us are familiar with the...