co Sales Lead Generation |
Why Lead Nurturing Should Be a Part of Your Marketing Plan in 2020

Why Lead Nurturing Should Be a Part of Your Marketing Plan in 2020

Thanks to the Internet, seldom is someone who buys your product or service a complete stranger. They can go online to learn about you, and they’ll likely also use social media to find out what other customers think about you. Sales are a result of the relationships...
Are Your Customers Really Who You Think They Are?

Are Your Customers Really Who You Think They Are?

Privacy and confidentiality are a growing concern for us all – and it’s making it difficult to confidently establish the identity of prospects. If you’re a marketer who understands the importance of putting customers first, it’s crucial to get identity right. Identity...
Bot Fraud: Why it’s a Battle You Have to Win

Bot Fraud: Why it’s a Battle You Have to Win

It’s never been easy to be confident that your advertising budget is being put to good use. Nearly a century ago, marketing pioneer and successful businessman John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which...