co Sales Lead Generation |
Are You Ready for Mobile-First Indexing?

Are You Ready for Mobile-First Indexing?

It’s not a new thing that Google is throwing at us. Mobile-first indexing is something that they’ve been working on and telling marketers to prepare for over the past several years. If you were following the developments, you’d know that Google had planned to enable...
Understanding How UTM Codes Can Help Measure What You Manage

Understanding How UTM Codes Can Help Measure What You Manage

Modern business corporation management guru Peter Drucker is often cited for reminding us that what gets measured, gets managed. It comes from a book he wrote all the way back in the 1950s – long before the age of digital marketing. Today, successful marketers put his...
How Machine Learning is Transforming Marketing

How Machine Learning is Transforming Marketing

Customers expect personalized marketing that delivers information relevant to their needs. You would think this means an even deeper human touch – but instead, this personalized approach is being done with technology. Ecommerce sales are exploding as shopping...
Are They Ready to Buy?

Are They Ready to Buy?

Might. Maybe. Could. Many organizations define a lead as a person who matches the criteria established about need or interest in their products or services. Wait, isn’t that the same thing as a prospect? So, really – what’s the difference? Generally, a prospect is...
What Does Marketing in a Post-Pandemic World Look Like?

What Does Marketing in a Post-Pandemic World Look Like?

Talk about being out of sync. Gartner reports that, because of COVID-19, B2B marketing budgets are being slashed and burned. Of those participating in the survey: 26 percent said media buys were being canceled 45 percent said media campaigns were being delayed 34...