co Sales Lead Generation |
Are They Ready to Buy?

Are They Ready to Buy?

Might. Maybe. Could. Many organizations define a lead as a person who matches the criteria established about need or interest in their products or services. Wait, isn’t that the same thing as a prospect? So, really – what’s the difference? Generally, a prospect is...
What Does Marketing in a Post-Pandemic World Look Like?

What Does Marketing in a Post-Pandemic World Look Like?

Talk about being out of sync. Gartner reports that, because of COVID-19, B2B marketing budgets are being slashed and burned. Of those participating in the survey: 26 percent said media buys were being canceled 45 percent said media campaigns were being delayed 34...
How to Make Smarter Marketing Decisions with AI

How to Make Smarter Marketing Decisions with AI

It’s easy to fall down the “possibilities” rabbit hole when people start talking about Artificial Intelligence – especially when it comes to marketing. Is it some giant cloud-based computer with so much processing capacity it can think for itself? That might be...