co Reputation Management |
Building Brand Trust

Building Brand Trust

How important is trust in building your customer base? A recent BrightLocal study shows that consumers read an average of 10 online reviews before feeling able to trust a local business. The study also found that 91 percent of consumers age 18 to 34 trust online...

Good Customer Service Is Good Marketing

The lines are getting blurry between the traditional business categories that separate things like customer service, reputation management, and marketing. This is because technology is increasing to the point where a business will need to be a cohesive experience for...

Three Sides of the Ball

There really isn’t a clear, hard line between customer service and reputation management and marketing. They all are part of the same package because each one involves the same contact: the point between your business and your customer. It’s kind of like...

2 Things Good Online Reputations Need

Your online reputation is not entirely within your control. After all, you can’t control what other people think and say, or say without thinking. That word-of-mouth factor is difficult to assess and impossible to predict with accuracy. There are some things...

Beer, Pop-Tarts And Hurricanes!

What do Beer, Pop-Tarts and Hurricanes all have to do with your business? Everything! Let me explain. Wouldn’t it be great if you could know NOW with almost complete certainty the events that were going to happen next week or next month or next year that would...

Why Authority Is The New SEO

If you’ve been paying attention to Google’s algorithm changes for the past couple of years, you’ve likely noticed something. It seems they are canalizing webmasters into certain courses of action. One of the things that Google wants webmasters to...