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Website Traffic: Quality vs Quantity

Website Traffic: Quality vs Quantity

You’ve probably heard of Harry Winston. He’s the diamond guy with that nice little shop on 5th Avenue in New York City. Harry can teach us a thing or two about website traffic. If you pay a visit to his establishment and tell his staff you’re in the market to buy a...
Your Online Sales Funnel Helps Prospects Become Customers

Your Online Sales Funnel Helps Prospects Become Customers

Content. You need it. Content is crucial if you rely on lead-generation to find new customers and grow your business. It sets the foundation of your SEO ranking. It helps prospects understand what makes you different than your competitors. It facilitates customer...
The Power of Why — How to Determine What Sets Your Business Apart

The Power of Why — How to Determine What Sets Your Business Apart

Is it a singular sensation or a winning combination? What distinguishes you from your competitors? We’re overwhelmed by choices today. We’re starved for time, too. The combination means that we’ll only search for a short time before we make a buying decision (unless...
What It Means For Your Online Health to Fail

What It Means For Your Online Health to Fail

Updated January 31, 2017. Earlier on this blog, we posted 3 ways to know your online health is failing. But what does that mean, exactly? If you’re accustomed to living and breathing in the real world, you may not know you have online health. But I’m...
How Many Sales Funnels Should You Have?

How Many Sales Funnels Should You Have?

Updated January 13, 2017. You operate a small business. Chances are, you have a small staff. Even if you run a business with 100 employees, your marketing department may not be sophisticated enough, or large enough, to drill down to every potential customer segment...