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Do You Know Your NPS Score?

Do You Know Your NPS Score?

What if you could hire all of your customers to help you promote your company? It’s the question Frederick F. Reichheld, a partner at Bain & Company, outlined in a 2003 Harvard Business Review article, which launched the concept of the Net Promoter Score (NPS)....

Is Native Advertising “The Only Online Advertising”?

I ran across an interesting statement in Liv Longley’s post on Search Engine Journal. Her list of 3 Digital Marketing Trends That Will Start in 2015 reads like this: Video and image-based marketing will be very important — unless your particular audience...

Banner vs Native? Who Wins?

There’s a lot of discussion about banner ads fading into the sunset while native ads rise to their zenith in a blaze of glory, but what are we really talking about? If you could measure the effect of native advertising and exactly how the old banner ads were...