co Mobile Marketing for Small Business | - Part 2

How Will Wireless Auction 97 Affect Marketing?

You may not have noticed it, but there are billions of dollars being spent on an auction for permission to use air. The Federal Communication Commission’s Auction 97 is still going on at the time of this writing, and it has blown the top off all expectations....

How Did You Do In The Thanksgiving-to-Cyber Monday Rush?

We just got past one of the most intense weekends for marketers — the official start to the holiday shopping season. Whether you celebrate Christmas or not, this is the time of year to shop. It reminds me of the opening day of fishing season, when anglers stand...

Are You Taking Advantage of Interactive Mobile Ads?

There’s a new study that has been announced, “Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units.” This link is to the press release by the groups who conducted it and I can imagine it will be the subject of much debate in...

Are You Reading This On A Mobile Device?

If you are using a smartphone or some other mobile device to read this blog, you are part of the growing trend. According to the recent Moz article Why Mobile Matters – Now, one-fifth of North American page views are on mobile. Dr. Peter J. Meyer does a nice job...

The Most Important Factor In Multi-Screen Strategy

How many types of screens did you look at today? There’s TV, laptop or monitor, tablet, maybe some kind of smartphone…and they are all a bit different in how they function. They also differ in what you want to do with them, right? Simon Penson on Moz...

Who’s In Charge of Marketing?

Cynthia Boris of Marketing Pilgrim makes a good point in her discussion of the way Millennials check their smartphones 43 times per day, and other interesting facts. She says that instead of content finding the customer, today’s customer finds the content. This...