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Is Your Website Ready for Mobile Viewers?

Is Your Website Ready for Mobile Viewers?

It’s no longer an option. The majority of people visiting your website are doing it with a mobile device. A recent Forbes magazine article cites a Pew Research statistic showing that over 95 percent of Americans own a cell phone, and 77 percent of those are...
5 Principles for Responsive Web Design

5 Principles for Responsive Web Design

Updated February 13, 2017.  We live in an age of responsive website design. Mobile purchasing is increasing by the minute. Nearly everyone has a smartphone or a tablet. Many people have both. And mobile browsing is still on the incline. You website needs to be...
How Google Keeps Marketers On Our Toes

How Google Keeps Marketers On Our Toes

Updated February 7, 2017. One of the most important things a business can do with online marketing is understand how search algorithm works. When you take the time to study how the search algorithms operate and why they are important to your business, then...

Do You Know Your “Empty Nesters”?

There have been interesting changes in many of the demographics marketers are accustomed to targeting. Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. A study was done on shoppers born...

The First Thing To Do About Making Your Site Mobile-Friendly

We’ve all seen how the relentless march to mobile is changing the way we do business. People are using mobile devices to search for what they want, whether it’s information to win an argument or running shoes to train for a local marathon. They also...

Did You Hear From Google Yet?

Recently, Jennifer Slegg of the SEM Post wrote about Google continuing to send more warnings about non-mobile-friendly websites to webmasters. The first wave of warning emails has been followed by another, and there are indeed some sites starting to suffer in their...