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Should You Re-Purpose Old Content?

Should You Re-Purpose Old Content?

Updated February 9, 2017. There will come a time when you will want to re-purpose old content. In other words, you’ll want to take an old blog post and turn it into a video, or maybe you’d like to take a video and recast it as a blog post. There are a...

The Question That Kills Hype

Hype can be defined as an intensive promotional campaign that rouses emotions and exaggerates the benefits of a product or service.  You’d think that the exaggeration and noise in a typical infomercial creates sales, but most of us turn the TV off when the...

5 Secrets to Compelling Headlines: The Fish of 10,000 Casts

If you are an avid reader of this site, you’ll know that I spend a good deal of time on the water, and a portion of that time on the water is spent fishing. Living in The Land of 10,000 Lakes makes this not too difficult to do, but I also enjoy fishing everywhere our...

The 13 Most Powerful Words In Marketing

Everyone knows that words have power (well, maybe not everyone – but everyone who reads Blue Chip Tips does!) Consider the word, “nice.” Nice doesn’t pack any power. It just sits there, doesn’t it? “We had a nice dinner.” That...