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How Do I Get My Local Business to Rank Higher in Searches?

How Do I Get My Local Business to Rank Higher in Searches?

There’s a magic place you want to be if you’re a local business, and it’s called the “Google 3 Pack.” It’s at the top of each search you make. Let’s say, for example, you type in the word “pizza.” And, since searches from mobile devices are approaching the 60% mark,...
Website Traffic: Quality vs Quantity

Website Traffic: Quality vs Quantity

You’ve probably heard of Harry Winston. He’s the diamond guy with that nice little shop on 5th Avenue in New York City. Harry can teach us a thing or two about website traffic. If you pay a visit to his establishment and tell his staff you’re in the market to buy a...
What is Local Search Engine Optimization & Why Do I Need It?

What is Local Search Engine Optimization & Why Do I Need It?

We’re not psychic, but there’s a good chance you’re reading this on a mobile device – and it’s probably your smartphone. A recent study by Kleiner Perkins Caufield and Byers found that the average user checks their smartphone up to an astounding 150 times per day. We...
The Power of Why — How to Determine What Sets Your Business Apart

The Power of Why — How to Determine What Sets Your Business Apart

Is it a singular sensation or a winning combination? What distinguishes you from your competitors? We’re overwhelmed by choices today. We’re starved for time, too. The combination means that we’ll only search for a short time before we make a buying decision (unless...

What Local Search is All About

Since August, local search gurus have been bemoaning the loss of Google’s 7-pack, which has been reduced to a 3-pack. Search Engine Journal’s Matt Southern tells local businesses they shouldn’t be trying to get into the 3-pack anyway. Why? Because...