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How COVID-19 Will Make You Market Differently

How COVID-19 Will Make You Market Differently

The pandemic will end, and things will go back to a state that will be a different kind of normal. Many of us have experienced working remotely for the first time. How we engage with our coworkers has changed, and it’s just one indicator that any kind of connection...
What’s the Difference Between Retargeting and Identity Resolution?

What’s the Difference Between Retargeting and Identity Resolution?

You probably aren’t too concerned if you’re lucky enough to have a website that gets millions of monthly visits. Most small businesses don’t have that luxury and every visitor is an extremely valuable prospect. Especially when you realize that only about 2 percent of...
Rescuing Your Lead Generation from Behind a Walled Garden

Rescuing Your Lead Generation from Behind a Walled Garden

You’re not going anywhere with that data! It’s the general message you receive as a marketer when you employ lead generation tactics on some of the most popular social media platforms. It’s because they’re known as walled gardens. Most of us are familiar with the...
How is Voice Search Changing SEO?

How is Voice Search Changing SEO?

Times have changed. Back towards the end of 2013, pundits decreed that we just weren’t into voice searches. At that time, Apple’s Siri was the queen of virtual assistants – but 85 percent of those who could access Siri said they didn’t. Alexa changed that when she was...