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Five Effective Words You Need to Use in Marketing Emails

Five Effective Words You Need to Use in Marketing Emails

Actions speak louder than words, but words are usually how we introduce our product or service to prospects. So those words have to be powerful. They have to make people act. When it comes to email marketing, we often think that it’s all about creativity. If we cut...
It’s Time to Re-Think Your Email Marketing Strategy

It’s Time to Re-Think Your Email Marketing Strategy

In a perfect world, you get raises without asking, everybody reads and answers your email, and dogs stay as cute as they were as puppies forever. Okay, it’s likely that none of these three things are happening in your perfect world. Raises and puppies aside, there are...

Why You Should Not Give Up On E-mail Marketing

In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. markets. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. Let’s...

Seniors and the Rise of Social Logins

According to AdWeek, people 55 years of age and older are using social logins more to access websites that require logins. This is pretty significant news, for a number of reasons. First, let’s look at the two reasons cited for this new development: They...

5 Things That Turn Email Into Spam

Nobody wants their email campaign to end up unseen and unopened. But it’s pretty easy to get there, especially when we make the 5 mistakes that will land your email in the spam folder given to us by Aleksandr Peterson on Entrepreneur. Here’s his list:...