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The Best Thing About Case Studies

We have talked about the top reasons case studies make good marketing before, and these reasons are good — case studies are easier to write than white papers, more apt to be read because they are stories of real people, improve your credibility because they...

Proofread Or Pay The Consequences

Have you seen the term, “Grammar Nazi”? It’s generally used in a slightly derogatory way when one of the people who care about language point out flawed application of its use. Some people don’t care about mistakes in grammar, the wrong use of...

Do You Speak The Right Language?

I was talking to a Spanish teacher the other day and she told me that businesses will often translate their content into another language without an awareness of the nuances each language has. Her illustration involved an airline that wanted to boast about their...

5 Things You Should Know About Headlines

Headlines and title tags are important web page elements. Whether you’re talking about blog posts, static web pages, social media content, or something else, your headline has the potential to attract loads of traffic or to send it away to another corner of the...

Why You Should Conduct A Content Inventory

Your business is your content. Online, there is nothing more true than that statement. Whatever content you publish on your blog, in your newsletter, on your website, through social media … it’s all a reflection of you, your business, and your values. Have...