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Optimizing Your Website for Voice Search

Optimizing Your Website for Voice Search

George Orwell thought it would be Big Brother. Take a look at who’s in our living rooms and workplaces. It’s Alexa. Or maybe Siri. Or whatever you decided to nickname Google’s version. We’re installing digital assistants in the form of smart speakers everywhere, and...

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The Realistic Way to Think About Keywords

The Realistic Way to Think About Keywords

Bidding on popular keywords can give you a serious case of sticker shock. It’s why Google is pushing towards the $80 billion mark in revenue. In case you’re wondering, the most expensive Google keyword continues to be “Business Services,” which is marching toward the...

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