Is Your Brand Protected?
We talk a lot about differentiation, and the importance of finding their why. But once you’ve found it, do you know how to make sure you can protect the brand value proposition you’ll communicate? Here’s what you need to know about registered marks, trademarks, and...
Three Tips on Getting Prospects to Pay Attention to Your Inbound Marketing
Go ahead and wrinkle your nose when you see OMG acronyms and emoticons sprinkled in marketing material. Your high school or college English teacher might support your dislike for these linguistic shortcuts, but that’s how people communicate today. What’s more...
Building Brand Trust
How important is trust in building your customer base? A recent BrightLocal study shows that consumers read an average of 10 online reviews before feeling able to trust a local business. The study also found that 91 percent of consumers age 18 to 34 trust online...
Is Google Really All There Is?
If there’s one thing we love, it’s the underdog or the alternative. We lust for a Tesla, but who else is out there doing electric cars? The iPhone is what most people have, but every once in a while, you see some pretty cool Android phones out there. Companies like...
Do You Know Your NPS Score?
What if you could hire all of your customers to help you promote your company? It’s the question Frederick F. Reichheld, a partner at Bain & Company, outlined in a 2003 Harvard Business Review article, which launched the concept of the Net Promoter Score (NPS)....
Understanding Inbound Marketing
They might seem psychic, but today’s most successful small businesses are not. They’re just really good at inbound marketing. They understand that traditional “hey, look at me” advertising is keeping company with the dodo and VHS cassette tapes. It’s not about you and...
E-A-T-ing with Google
You are what you E-A-T. Google says so. Actually, what Google say is that there are three elements the search giant rates to determine how it will rank your website and your content. Expertise Authoritativeness Trustworthiness Google uses the acronym E-A-T, and you...
Funnel or Flywheel: Which is the Best Way to Grow Your Business Online?
Businesses big and small have been spending more time lately debating about a new approach to marketing for customer acquisition. It’s sort of like someone coming along and saying there’s a better way to understand the universe than Einstein’s Theory of General...
It’s Time to Re-Think Your Email Marketing Strategy
In a perfect world, you get raises without asking, everybody reads and answers your email, and dogs stay as cute as they were as puppies forever. Okay, it’s likely that none of these three things are happening in your perfect world. Raises and puppies aside, there are...
Sure, You Have a Marketing Strategy…But Do You Have a Video Marketing Strategy?
Even if you are hiding under a rock, you’re probably still getting a signal on your smartphone and you’ve seen the amazing statistics about video. According to Cisco, it’s going to account for about 82 percent of the world’s Internet traffic by 2021. Your leads want...
Landing Pages: Why They Work, and Why You Need to Start Using Them
You’ve cultivated your email list. You’ve labored over the subject line. Your email body and copy are snappy and concise, and your call to action is spot on. This email campaign is really going to move the needle. But wait, did you say that the call to action (CTA)...
Does Your Website Bring Out a Customer’s Inner Caveman?
We’ve come a long way since the days when sabertooth tigers influenced our behavior patterns, but there are still a few things that can bring out the caveman in us when it comes to interacting with websites. If what we see triggers that ancient fight-or-flight...
How Search Phrases Can Help You Understand Buyer Intent
Actions speak louder than words, but words are usually how we introduce our product or service to prospects. So those words have to be powerful. They have to make people act. Finding a general contractor General contractors General contractor reviews Best general...
Five Effective Words You Need to Use in Marketing Emails
Actions speak louder than words, but words are usually how we introduce our product or service to prospects. So those words have to be powerful. They have to make people act. When it comes to email marketing, we often think that it’s all about creativity. If we cut...
The Realistic Way to Think About Keywords
Bidding on popular keywords can give you a serious case of sticker shock. It’s why Google is pushing towards the $80 billion mark in revenue. In case you’re wondering, the most expensive Google keyword continues to be “Business Services,” which is marching toward the...
Website Traffic: Quality vs Quantity
You’ve probably heard of Harry Winston. He’s the diamond guy with that nice little shop on 5th Avenue in New York City. Harry can teach us a thing or two about website traffic. If you pay a visit to his establishment and tell his staff you’re in the market to buy a...
Your Website and Images
Did you know that our brains process images 60,000 times faster than text? What’s more, we need only half the amount of brain power to efficiently process the meaning of an image. It’s easy to see why choosing the right images for your website and content are...
Meta Descriptions: Are you using them to boost SEO?
Even those who claim to know next to nothing about online marketing can at least make the connection between SEO and showing up on a Google or Bing search. It probably helps that most of us know SEO stands for Search Engine Optimization. But, past the fact that good...