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Are You Ready for Mobile-First Indexing?
It’s not a new thing that Google is throwing at us. Mobile-first indexing is something that they’ve been working on and telling marketers to prepare for over the past several years. If you were following the developments, you’d know that Google had planned to enable...
Understanding How UTM Codes Can Help Measure What You Manage
Modern business corporation management guru Peter Drucker is often cited for reminding us that what gets measured, gets managed. It comes from a book he wrote all the way back in the 1950s – long before the age of digital marketing. Today, successful marketers put his...
How Machine Learning is Transforming Marketing
Customers expect personalized marketing that delivers information relevant to their needs. You would think this means an even deeper human touch – but instead, this personalized approach is being done with technology. Ecommerce sales are exploding as shopping...
Are They Ready to Buy?
Might. Maybe. Could. Many organizations define a lead as a person who matches the criteria established about need or interest in their products or services. Wait, isn’t that the same thing as a prospect? So, really – what’s the difference? Generally, a prospect is...
What Do Website Lead Generation Strategies Look Like for the Rest of 2020?
The bad news is that it’s still too early to determine how COVID-19 will impact the rest of 2020. What we do know is that a significant portion of the population – your prospects – will continue to work from home and spend more time in front of a computer screen....
What Does Marketing in a Post-Pandemic World Look Like?
Talk about being out of sync. Gartner reports that, because of COVID-19, B2B marketing budgets are being slashed and burned. Of those participating in the survey: 26 percent said media buys were being canceled 45 percent said media campaigns were being delayed 34...
Lead Generation and Demand Generation Are Not the Same. Here’s How to Tell Them Apart.
Don’t feel bad if you’re a bit fuzzy on the differences between demand generation and lead generation. Few marketers will argue that you can get away with just one or the other. Most marketers agree that the best result is when both work together in sequence. You’ll...
Be Like Bezos: What the Founder of Amazon can Teach Us About the Practicality and Power AI
Close on Walmart’s tail is Amazon, which jumped from fifth to second place on this year’s Fortune magazine Fortune 500 List. Amazon first joined this exclusive business list in 2002, tearing up to its current status with an average 28 percent annual sales growth and...
How to Make Smarter Marketing Decisions with AI
It’s easy to fall down the “possibilities” rabbit hole when people start talking about Artificial Intelligence – especially when it comes to marketing. Is it some giant cloud-based computer with so much processing capacity it can think for itself? That might be...
Understanding the Buyer’s Journey
“If you don’t know where you’re going, any road will take you there,” the Cheshire Cat tells Alice. Author Lewis Caroll’s advice holds true for marketers, too. If you want to turn a stranger into a customer, you’ve got to lead them on the correct journey – in this...
What You Need to Know About the Difference Between B2B and B2C Lead Generation
Someone has to say it: General marketing is a waste of your resources. Lead generation, for example, fails miserably with a one-size-fits-all approach. The type of prospect you want to target determines the overall strategy and specific tactics Most marketers are...
What Qualified Leads and Curry Have in Common
Who’s your perfect customer? The Bridge group reports that an average sales representative makes 46 calls a day. You’d think that would be sufficient to be certain about what makes someone a qualified lead. Even so, Entrepreneur magazine reports that only around half...
Step On the Gas! Why You Need to Focus on Lead Generation in Uncertain Economic Times.
We’re all reeling from the news. The pandemic has created havoc with the world, in terms of both physical and economic health. There’s one thing on which all experts agree: all businesses – big and small – must continue to have an operational mindset. Yes. Absolutely....
Artificial Intelligence: Lead Generation’s New Superhero
Artificial Intelligence (AI) is getting thrown into a lot of marketing conversations. It’s one of those catch-all terms that can mean a lot of things, ranging from natural language processing (NLP), to machine learning. Even if you don’t know much about it, AI-powered...
Yes, You’ve Got a Lead…but What Kind?
The expectation has been set, and now the bar is being raised. All of us – whether it’s B2B or B2C – expect marketers to already know if we’re interested in their product or service. Pitches for things people don’t want are doubly dangerous for you as a marketer....
How COVID-19 Will Make You Market Differently
The pandemic will end, and things will go back to a state that will be a different kind of normal. Many of us have experienced working remotely for the first time. How we engage with our coworkers has changed, and it’s just one indicator that any kind of connection...
Winning the Fight Against COVID-19: How Artificial Intelligence is Helping
Something unseen and not very well known currently threatens the health and prosperity of everyone on this planet. The COVID-19 coronavirus is for all intents and purposes, anonymous. It passes by unseen. We only know where it’s been because of the chaos left behind....
How Identity Resolution Takes Marketing Personalization to the Next Level
Weren’t we supposed to have flying cars by now? Technology is still working on that, but one thing it’s managed to help marketers do very well recently is talk to the right people and give them the right message at the right time. That’s a good thing because consumers...