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How COVID-19 Will Make You Market Differently
The pandemic will end, and things will go back to a state that will be a different kind of normal. Many of us have experienced working remotely for the first time. How we engage with our coworkers has changed, and it’s just one indicator that any kind of connection...
Winning the Fight Against COVID-19: How Artificial Intelligence is Helping
Something unseen and not very well known currently threatens the health and prosperity of everyone on this planet. The COVID-19 coronavirus is for all intents and purposes, anonymous. It passes by unseen. We only know where it’s been because of the chaos left behind....
How Identity Resolution Takes Marketing Personalization to the Next Level
Weren’t we supposed to have flying cars by now? Technology is still working on that, but one thing it’s managed to help marketers do very well recently is talk to the right people and give them the right message at the right time. That’s a good thing because consumers...
What’s the Difference Between Retargeting and Identity Resolution?
You probably aren’t too concerned if you’re lucky enough to have a website that gets millions of monthly visits. Most small businesses don’t have that luxury and every visitor is an extremely valuable prospect. Especially when you realize that only about 2 percent of...
Rescuing Your Lead Generation from Behind a Walled Garden
You’re not going anywhere with that data! It’s the general message you receive as a marketer when you employ lead generation tactics on some of the most popular social media platforms. It’s because they’re known as walled gardens. Most of us are familiar with the...
How is Voice Search Changing SEO?
Times have changed. Back towards the end of 2013, pundits decreed that we just weren’t into voice searches. At that time, Apple’s Siri was the queen of virtual assistants – but 85 percent of those who could access Siri said they didn’t. Alexa changed that when she was...
Why Lead Nurturing Should Be a Part of Your Marketing Plan in 2020
Thanks to the Internet, seldom is someone who buys your product or service a complete stranger. They can go online to learn about you, and they’ll likely also use social media to find out what other customers think about you. Sales are a result of the relationships...
Are Your Customers Really Who You Think They Are?
Privacy and confidentiality are a growing concern for us all – and it’s making it difficult to confidently establish the identity of prospects. If you’re a marketer who understands the importance of putting customers first, it’s crucial to get identity right. Identity...
Will Google be Remembered as the Cause of the “Cookie-Pocalypse”?
The rumor had been bouncing around throughout 2019, but on January 14, Google announced it had finalized the timeline for phasing out support for third-party cookies by 2022. The search giant describes its actions as a path towards “building a more private web.”...
Uncovering Identities: How Technology Helps Marketers Identify Buyers
Budweiser’s 2020 Super Bowl commercial was all about the idea of drinking responsibly, but there was another theme – and it should be a loud wake-up call for marketers. Thanks to the Internet of Things (IoT), even your toothbrush can be connected to the Internet....
Bot Fraud: Why it’s a Battle You Have to Win
It’s never been easy to be confident that your advertising budget is being put to good use. Nearly a century ago, marketing pioneer and successful businessman John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which...
Which Customer Wants to Buy Right Now? The Benefits of Identity Resolution
It’s estimated that at any given time, only about 3 percent of the people you can reach with your marketing are actually ready to buy what you sell. But how can you identify this small group as they continue to use a growing number of devices to search for information...
Do You Know Which Leads Are Ready to Buy? Understanding The Difference Between MQL and SQL.
A lead is a lead, right? Maybe so, if you look the same way at anyone who expresses interest in what you sell. The downside to this view is that some of these leads are further along the buyer’s journey. They need a different message than those leads just starting to...
Buying Signals: The Importance Showing Customers What’s in It for Them
What would you think of a doctor who gave you a diagnosis and wrote a prescription before you had even set foot in their office? You’d probably move on. It’s an unlikely scenario, but hold on to the idea for a moment. Now, think of the majority of the marketing that...
Optimizing Your Website for Voice Search
George Orwell thought it would be Big Brother. Take a look at who’s in our living rooms and workplaces. It’s Alexa. Or maybe Siri. Or whatever you decided to nickname Google’s version. We’re installing digital assistants in the form of smart speakers everywhere, and...
How Do I Get My Local Business to Rank Higher in Searches?
There’s a magic place you want to be if you’re a local business, and it’s called the “Google 3 Pack.” It’s at the top of each search you make. Let’s say, for example, you type in the word “pizza.” And, since searches from mobile devices are approaching the 60% mark,...
How Does Your Online Marketing Stack Up?
Medical science is showing us that it’s all connected. Now there are increasing studies showing that flossing your teeth to prevent gum disease might be a way to maintain a healthy heart. People with gum diseases are up to three times as likely to have a stroke, heart...
How Many Leads Do I Need to Reach My Revenue Goal?
It’s easiest to work your way into some things. You decide what you want your revenue goal to be. If you hit it, you’ll determine your growth. What’s the deciding factor? You need more customers. If you’re using content marketing to acquire new customers, you’ve got...