Is Your Brand Protected?

We talk a lot about differentiation, and the importance of finding their why. But once you’ve found it, do you know how to make sure you can protect the brand value proposition you’ll communicate? Here’s what you need to know about registered marks, trademarks, and...

Building Brand Trust

How important is trust in building your customer base? A recent BrightLocal study shows that consumers read an average of 10 online reviews before feeling able to trust a local business. The study also found that 91 percent of consumers age 18 to 34 trust online...

Is Google Really All There Is?

If there’s one thing we love, it’s the underdog or the alternative. We lust for a Tesla, but who else is out there doing electric cars? The iPhone is what most people have, but every once in a while, you see some pretty cool Android phones out there. Companies like...

Do You Know Your NPS Score?

What if you could hire all of your customers to help you promote your company? It’s the question Frederick F. Reichheld, a partner at Bain & Company, outlined in a 2003 Harvard Business Review article, which launched the concept of the Net Promoter Score (NPS)....

Understanding Inbound Marketing

They might seem psychic, but today’s most successful small businesses are not. They’re just really good at inbound marketing. They understand that traditional “hey, look at me” advertising is keeping company with the dodo and VHS cassette tapes. It’s not about you and...

E-A-T-ing with Google

You are what you E-A-T. Google says so. Actually, what Google say is that there are three elements the search giant rates to determine how it will rank your website and your content. Expertise Authoritativeness Trustworthiness Google uses the acronym E-A-T, and you...

The Realistic Way to Think About Keywords

Bidding on popular keywords can give you a serious case of sticker shock. It’s why Google is pushing towards the $80 billion mark in revenue. In case you’re wondering, the most expensive Google keyword continues to be “Business Services,” which is marching toward the...

Your Website and Images

Did you know that our brains process images 60,000 times faster than text? What’s more, we need only half the amount of brain power to efficiently process the meaning of an image. It’s easy to see why choosing the right images for your website and content are...