What’s Clogging Up Your Sales Funnel? The Real Reason Why Content Isn’t Helping You Sell.
You’ve invested in the resources to create content, and it’s working. Sort of…maybe. You’re seeing increased traffic to your website. Organic search rankings are going up. It’s all good. There’s just one hiccup – and it’s a big one. Where are all the sales? Additional...
The Importance of Choosing a Quality Website Hosting Provider
German knife master Nesmuk produces a carbon steel chef’s knife with a wooden handle made from 5,000-year-old strong bog oak. Price tag: just a bit under $10,000. Would you buy a Jahrhundertmesser (that’s its name) and then toss it into a kitchen drawer? When a tool...
Ch- ch- ch- Changes: SEO Strategies That Used to Work But Don’t Anymore
You’ve heard about the infamous “5 Stages.” It’s applied to just about anything difficult or frustrating in life. Denial Anger Bargaining Depression Acceptance We’ve heard a lot of our clients apply these life stages to SEO: “I’m doing perfectly fine without this SEO...
What is Local Search Engine Optimization & Why Do I Need It?
We’re not psychic, but there’s a good chance you’re reading this on a mobile device – and it’s probably your smartphone. A recent study by Kleiner Perkins Caufield and Byers found that the average user checks their smartphone up to an astounding 150 times per day. We...
The Power of Why — How to Determine What Sets Your Business Apart
Is it a singular sensation or a winning combination? What distinguishes you from your competitors? We’re overwhelmed by choices today. We’re starved for time, too. The combination means that we’ll only search for a short time before we make a buying decision (unless...
5 Ways to Generate Leads Online
Updated February 12, 2017. In a sense, all marketing is generating leads. Your goal is to brand your company, make it a recognizable name synonymous with quality, and attract new customers. Of course, there are a variety of media--online and off line--you can use to...
5 Principles for Responsive Web Design
Updated February 13, 2017. We live in an age of responsive website design. Mobile purchasing is increasing by the minute. Nearly everyone has a smartphone or a tablet. Many people have both. And mobile browsing is still on the incline. You website needs to be...
Are You Managing Your Brand Effectively?
Updated February 13, 2017: Brand management is not just a skill you should hone. It's an essential skill. But what does it take to differentiate your brand? Here are five ways to manage your brand more effectively--online and off line. Define your uniqueness - That...
Why Blogging Is Not Your Only Channel Online
Updated February 10, 2017. It's safe to say that business blogging isn't going anywhere. Google still likes fresh, original content, and writing a blog is the best way to feed solid meat to the most popular search engines on the planet. While blogging isn't going away...
Should You Re-Purpose Old Content?
Updated February 9, 2017. There will come a time when you will want to re-purpose old content. In other words, you'll want to take an old blog post and turn it into a video, or maybe you'd like to take a video and recast it as a blog post. There are a variety of ways...
7 Skills Your Content Marketing Team Should Master
Content marketing is an ever-changing discipline. If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization - Your content marketing team will be responsible for establishing and managing your...
How Google Keeps Marketers On Our Toes
Updated February 7, 2017. One of the most important things a business can do with online marketing is understand how search algorithm works. When you take the time to study how the search algorithms operate and why they are important to your business, then you'll be...
Why You Should Add Sponosord Social to Your Content Mix
Updated February 6, 2017. Izea recently published a report titled "2015 State of Sponsored Social" in which there are some interesting findings. One of the most remarkable things reported is how quickly sponsored social content has gone from an obscure experimental...
6 Alternatives to Google Analytics
Updated February 5, 2017. I believe most website owners are still using Google Analytics. There's really nothing wrong with that, but you should know it's not the only option you have. There are perfectly valid reasons for not using Google Analytics. For one thing,...
10 Essential Online Tools for Small Business Owners
Updated February 4, 2017. If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. Here are...
5 Signs of a Positive Social Media ROI
Updated February 1, 2017. Social media is difficult for engaging return on investment (ROI), but it's not impossible. Sometimes, you can gauge a hard dollars-and-sense value from your efforts, but it's not always possible and it may not always be necessary. So what...
What It Means For Your Online Health to Fail
Updated January 31, 2017. Earlier on this blog, we posted 3 ways to know your online health is failing. But what does that mean, exactly? If you're accustomed to living and breathing in the real world, you may not know you have online health. But I'm speaking strictly...
6 Ways to Package Long-Form Content
Updated January 29, 2017. Earlier on this blog we discussed the importance of long-form content. This week, we'll talk about ways to package your long-form content. Keep in mind that long-form content is not the only way to approach content marketing. We recommend a...