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Buying Signals: The Importance Showing Customers What’s in It for Them
What would you think of a doctor who gave you a diagnosis and wrote a prescription before you had even set foot in their office? You’d probably move on. It’s an unlikely scenario, but hold on to the idea for a moment. Now, think of the majority of the marketing that...
Optimizing Your Website for Voice Search
George Orwell thought it would be Big Brother. Take a look at who’s in our living rooms and workplaces. It’s Alexa. Or maybe Siri. Or whatever you decided to nickname Google’s version. We’re installing digital assistants in the form of smart speakers everywhere, and...
How Do I Get My Local Business to Rank Higher in Searches?
There’s a magic place you want to be if you’re a local business, and it’s called the “Google 3 Pack.” It’s at the top of each search you make. Let’s say, for example, you type in the word “pizza.” And, since searches from mobile devices are approaching the 60% mark,...
How Does Your Online Marketing Stack Up?
Medical science is showing us that it’s all connected. Now there are increasing studies showing that flossing your teeth to prevent gum disease might be a way to maintain a healthy heart. People with gum diseases are up to three times as likely to have a stroke, heart...
How Many Leads Do I Need to Reach My Revenue Goal?
It’s easiest to work your way into some things. You decide what you want your revenue goal to be. If you hit it, you’ll determine your growth. What’s the deciding factor? You need more customers. If you’re using content marketing to acquire new customers, you’ve got...
Is Your Website Ready for Mobile Viewers?
It’s no longer an option. The majority of people visiting your website are doing it with a mobile device. A recent Forbes magazine article cites a Pew Research statistic showing that over 95 percent of Americans own a cell phone, and 77 percent of those are...
Meta Descriptions: Are you using them to boost SEO?
Even those who claim to know next to nothing about online marketing can at least make the connection between SEO and showing up on a Google or Bing search. It probably helps that most of us know SEO stands for Search Engine Optimization. But, past the fact that good...
Your Website and Images
Did you know that our brains process images 60,000 times faster than text? What’s more, we need only half the amount of brain power to efficiently process the meaning of an image. It’s easy to see why choosing the right images for your website and content are...
Website Traffic: Quality vs Quantity
You’ve probably heard of Harry Winston. He’s the diamond guy with that nice little shop on 5th Avenue in New York City. Harry can teach us a thing or two about website traffic. If you pay a visit to his establishment and tell his staff you’re in the market to buy a...
The Realistic Way to Think About Keywords
Bidding on popular keywords can give you a serious case of sticker shock. It’s why Google is pushing towards the $80 billion mark in revenue. In case you’re wondering, the most expensive Google keyword continues to be “Business Services,” which is marching toward the...
Five Effective Words You Need to Use in Marketing Emails
Actions speak louder than words, but words are usually how we introduce our product or service to prospects. So those words have to be powerful. They have to make people act. When it comes to email marketing, we often think that it’s all about creativity. If we cut...
How Search Phrases Can Help You Understand Buyer Intent
Actions speak louder than words, but words are usually how we introduce our product or service to prospects. So those words have to be powerful. They have to make people act. Finding a general contractor General contractors General contractor reviews Best general...
Does Your Website Bring Out a Customer’s Inner Caveman?
We’ve come a long way since the days when sabertooth tigers influenced our behavior patterns, but there are still a few things that can bring out the caveman in us when it comes to interacting with websites. If what we see triggers that ancient fight-or-flight...
Landing Pages: Why They Work, and Why You Need to Start Using Them
You’ve cultivated your email list. You’ve labored over the subject line. Your email body and copy are snappy and concise, and your call to action is spot on. This email campaign is really going to move the needle. But wait, did you say that the call to action (CTA)...
Sure, You Have a Marketing Strategy…But Do You Have a Video Marketing Strategy?
Even if you are hiding under a rock, you’re probably still getting a signal on your smartphone and you’ve seen the amazing statistics about video. According to Cisco, it’s going to account for about 82 percent of the world’s Internet traffic by 2021. Your leads want...
It’s Time to Re-Think Your Email Marketing Strategy
In a perfect world, you get raises without asking, everybody reads and answers your email, and dogs stay as cute as they were as puppies forever. Okay, it’s likely that none of these three things are happening in your perfect world. Raises and puppies aside, there are...
Funnel or Flywheel: Which is the Best Way to Grow Your Business Online?
Businesses big and small have been spending more time lately debating about a new approach to marketing for customer acquisition. It’s sort of like someone coming along and saying there’s a better way to understand the universe than Einstein’s Theory of General...
E-A-T-ing with Google
You are what you E-A-T. Google says so. Actually, what Google say is that there are three elements the search giant rates to determine how it will rank your website and your content. Expertise Authoritativeness Trustworthiness Google uses the acronym E-A-T, and you...