Optimizing Your Website for Voice Search
George Orwell thought it would be Big Brother. Take a look at who’s in our living rooms and workplaces. It’s Alexa. Or maybe Siri. Or whatever you decided to nickname Google’s version. We’re installing digital assistants in the form of smart speakers everywhere, and...
Video Marketing: Why You Need to Be Using It
It’s possible that some of your prospects and customers can’t remember when we accessed the Internet with traditional phone lines using boxes that beeped and screeched, otherwise known as modems. It was painfully slow. The idea of looking at a high-resolution...
Buying Signals: The Importance Showing Customers What’s in It for Them
What would you think of a doctor who gave you a diagnosis and wrote a prescription before you had even set foot in their office? You’d probably move on. It’s an unlikely scenario, but hold on to the idea for a moment. Now, think of the majority of the marketing that...
Could Somebody Please Cut Through All the Mumbo Jumbo and Dish Up the ABCs of PPC?
Pay-Per-Click advertising, also known as PPC. Businesses looking for new customers to grow sales love PPC because you only pay when someone clicks instead of the more traditional CPM approach, where you get charged based on how many thousands of people are exposed to...
Your Online Sales Funnel Helps Prospects Become Customers
Content. You need it. Content is crucial if you rely on lead-generation to find new customers and grow your business. It sets the foundation of your SEO ranking. It helps prospects understand what makes you different than your competitors. It facilitates customer...
Facebook Ads for PHCE Residential Service Providers: Why They Work Well, and How You Can Make Them Work Even Better
It’s literally a portal to the largest collection of prospects on the planet. Even with the occasional misstep giving them a black eye, Facebook gives PHCE residential service providers access to more than 2 billion monthly users. Of course, the majority of those...
Divide and Conquer: Slicing and Dicing Your Way to Email Marketing Success
What were the results of your email marketing campaign? If you decided it was a big dud because not a single sale can be attributed to a name on your list, you’ve convicted your email campaign of a crime it didn’t commit. Email campaigns hardly ever do direct selling....
Three Areas Where a DIY Approach Doesn’t Save a Small Business Any Money
A small business typically operates on a small budget, so it’s logical to approach expenses by asking, “Can I do this myself and save money?” It’s a smart approach that you can apply to many areas—but there are three key operational parts of your small business that...
What’s Clogging Up Your Sales Funnel? The Real Reason Why Content Isn’t Helping You Sell.
You’ve invested in the resources to create content, and it’s working. Sort of…maybe. You’re seeing increased traffic to your website. Organic search rankings are going up. It’s all good. There’s just one hiccup – and it’s a big one. Where are all the sales? Additional...
The Importance of Choosing a Quality Website Hosting Provider
German knife master Nesmuk produces a carbon steel chef’s knife with a wooden handle made from 5,000-year-old strong bog oak. Price tag: just a bit under $10,000. Would you buy a Jahrhundertmesser (that’s its name) and then toss it into a kitchen drawer? When a tool...
Ch- ch- ch- Changes: SEO Strategies That Used to Work But Don’t Anymore
You’ve heard about the infamous “5 Stages.” It’s applied to just about anything difficult or frustrating in life. Denial Anger Bargaining Depression Acceptance We’ve heard a lot of our clients apply these life stages to SEO: “I’m doing perfectly fine without this SEO...
What is Local Search Engine Optimization & Why Do I Need It?
We’re not psychic, but there’s a good chance you’re reading this on a mobile device – and it’s probably your smartphone. A recent study by Kleiner Perkins Caufield and Byers found that the average user checks their smartphone up to an astounding 150 times per day. We...
The Power of Why — How to Determine What Sets Your Business Apart
Is it a singular sensation or a winning combination? What distinguishes you from your competitors? We’re overwhelmed by choices today. We’re starved for time, too. The combination means that we’ll only search for a short time before we make a buying decision (unless...
5 Ways to Generate Leads Online
Updated February 12, 2017. In a sense, all marketing is generating leads. Your goal is to brand your company, make it a recognizable name synonymous with quality, and attract new customers. Of course, there are a variety of media--online and off line--you can use to...
5 Principles for Responsive Web Design
Updated February 13, 2017. We live in an age of responsive website design. Mobile purchasing is increasing by the minute. Nearly everyone has a smartphone or a tablet. Many people have both. And mobile browsing is still on the incline. You website needs to be...
Are You Managing Your Brand Effectively?
Updated February 13, 2017: Brand management is not just a skill you should hone. It's an essential skill. But what does it take to differentiate your brand? Here are five ways to manage your brand more effectively--online and off line. Define your uniqueness - That...
Why Blogging Is Not Your Only Channel Online
Updated February 10, 2017. It's safe to say that business blogging isn't going anywhere. Google still likes fresh, original content, and writing a blog is the best way to feed solid meat to the most popular search engines on the planet. While blogging isn't going away...
Should You Re-Purpose Old Content?
Updated February 9, 2017. There will come a time when you will want to re-purpose old content. In other words, you'll want to take an old blog post and turn it into a video, or maybe you'd like to take a video and recast it as a blog post. There are a variety of ways...