co Caroline |
How is Voice Search Changing SEO?

How is Voice Search Changing SEO?

Times have changed. Back towards the end of 2013, pundits decreed that we just weren’t into voice searches. At that time, Apple’s Siri was the queen of virtual assistants – but 85 percent of those who could access Siri said they didn’t. Alexa changed that when she was...
Why Lead Nurturing Should Be a Part of Your Marketing Plan in 2020

Why Lead Nurturing Should Be a Part of Your Marketing Plan in 2020

Thanks to the Internet, seldom is someone who buys your product or service a complete stranger. They can go online to learn about you, and they’ll likely also use social media to find out what other customers think about you. Sales are a result of the relationships...
Are Your Customers Really Who You Think They Are?

Are Your Customers Really Who You Think They Are?

Privacy and confidentiality are a growing concern for us all – and it’s making it difficult to confidently establish the identity of prospects. If you’re a marketer who understands the importance of putting customers first, it’s crucial to get identity right. Identity...