It’s no longer an option. The majority of people visiting your website are doing it with a mobile device. A recent Forbes magazine article cites a Pew Research statistic showing that over 95 percent of Americans own a cell phone, and 77 percent of those are smartphones.
This astounding penetration has resulted in an estimated 57 percent of all online traffic in the United States coming from smartphones and tablets. The article reaches an obvious conclusion: it’s vital for your company to optimize its online presence for mobile users.
Designing a digital presence doesn’t mean just shrinking everything so it fits on a smartphone screen. You’ve got to rethink the experience altogether. People using mobile devices want less steps and a more intuitive experience.
Consider this statistic. The average person reads about 300 words per minute. The average amount of time spent on mobile content is 57 seconds. If your inbound marketing strategy revolves around long-form articles, you may have less than 300 words to engage them before they move on.
It’s crucial to have a mobile version of your website where both content and the user interface is optimized to work on a touch screen instead of a mouse and keyboard. Mobile users don’t mind having giving up options. They’re expecting you to drive them to action.
Mobile designs don’t have the luxury of looking gorgeous. Users don’t mind. They’re depending on you to strip away all the extraneous design elements that aren’t necessary. Desktop users expect in-depth information and additional functionality like mouse-overs that just aren’t possible with mobile devices.
Whatever Google wants
Doing the right thing for your customers is the right thing to do, of course – but in the case of mobile-first, it’s also what search engine giant Google prefers to recommend. Since 2016, Google has given preferential ranking to websites that offer mobile versions.
One of the top reasons for this is because mobile users are, well, mobile. Which means that if they are searching for a product or service, they likely want to know the closest place to buy it. So, if you’re not offering a mobile version of your website, it’s possible that someone looking for what you sell just drove right by your business and is on their way to your competitor.
We really have reached the point where the minimum requirement of any website is to have a responsive design. It’ll at least scale your website down to fit on a mobile screen. Today, many businesses are moving to the next and ultimate step, where their website has adopted a mobile-first design. It gives preference to the simplified look and feel that 57 percent of today’s users expect when they view a website on their smartphone.
Those are just general statistics. You might discover that 80 percent or even more of your website visitors view it on a mobile device. If that’s the case, responsive design is a must, and mobile-first should definitely be on your horizon.
Is your website mobile ready? We can help you find out how people are accessing your website and optimize it for viewing on mobile devices.