Repurposing content is a high priority for most businesses for a number of reasons. When you repurpose an article, what you are doing is saving yourself time and money while pushing the envelope on the benefits that piece of content is providing. Repurposing content simply means that you are re-using the content and publishing it in a brand new medium.
Let’s say you write an article to post on your blog or website. How can you repurpose that article so that you don’t produce a duplicate content flag from Google?
- Publish it in your newsletter – One way to repurpose an article that has already been published is to publish it in your newsletter. While search engines crawl blogs and websites, they don’t typically crawl newsletters because the content is not published on the public Web. If you do publish your newsletters on your website, then that article may not rank since you’ve already published it on your blog. That doesn’t mean you shouldn’t publish the content in your newsletter, however. You’ll be reaching a whole new audience.
- Turn it into a podcast – Another way to repurpose an article is to turn it into an audio product. You can do that by publishing the article as a podcast. Simply speak into a microphone as you read the article aloud and record it as you do so. You can then publish the podcast on your website or on a podcast directory.
- Make it a video – You can also read the article into a videocamera. This turns the article into a video podcast or video article presentation. Another version of this is to dub your audio article, or podcast, over moving images, animation, or other video-friendly graphics and publish it that way. Once you make your video, you can distribute it through YouTube and other video sharing websites.
- Repurpose as a slideshow – Slideshows are popular presentation formats. Using a service like Slideshare, turn your article into a slideshow. Make each slide a bite-size piece of information-rich content and pair it up with an appropriate graphic. You can share your slideshow on social media, your blog, and in forums where your target audience hangs out.
- Convert it into an infographic – Infographics are not as popular as they were a couple of years ago. Still, if you do it right, an infographic can tell your story in ways that your article can’t. In essence, an infographic is a graphic version of an article that can be shared and reshared endlessly on social media, through e-mail and with other marketing channels.
Don’t make the mistake of thinking once you write an article, you’re done. You could be just getting started.