Web design is often thought of as something you do because you have to. At least, that’s what I’ve gathered from discussions with quite a few business owners over the years. You know you need a website, so you just hire a web designer to build you a site and leave it all up to them. That’s not a very good plan, for a number of reasons.
Your website is, above all things, a reflection of your business. Therefore, you should provide some influence over its look, its functionality, and its content. But you’re not an expert in web design, so how does that play out?
While you may not be the person designing the website, you should know enough about web design and Internet marketing that you can help style your site the best way possible to represent your business on the Web. So here are 5 key components that your website should have no matter what niche or industry you are in.
The 5 Key Web Design component marketing
- Branding Elements – Design is an obvious one. Not only should your website be attractive, but it should contain design elements that reflect your brand. That goes all the way down to color scheme as much as the graphic presentation.
- Search Engine Optimization – Many new web designers don’t even think about optimization. They are concerned about beautification to the point that optimization isn’t even an afterthought. But it’s every bit as important as making your website attractive or branding yourself with a marketing tool. Your website will either rank in the search engines or it won’t, and it will rank based on how well you optimize the content, the design elements, and even it’s functionality and navigational elements.
- Functionality – A dysfunctional website can be a business killer. Your website may be beautiful and have top search engine rankings, but if your users show up and forms don’t work or video presentations get hung up, then they will leave. They won’t be back.
- Navigational Organization – Your website’s navigation is also important. Visitors want to find what they are looking for as quickly as possible. Make it easy for them and they will continue to use your website. If you want lessons in navigational infrastructure, check out Amazon.com and Wikipedia. Both do an excellent job.
- Clean Coding Practices – Your website code is an under-the-hood problem you don’t want to have. Too much code results in glut that can kill search engine rankings. Too little can mean a shoddy design or functionality issues. Make sure you are using best coding practices.
If you are ready to build a website to represent your business on the Web, hire an intelligent and responsive website development team.