Social media has come into its own as a lead generation system. Of course, like a lot of other things, it matters how you do it. If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Strategy is everything.
That said, here are 4 uncanny ways to generate more leads using social media channels:
- Write an E-book – This might seem out of place on a list like this, but you can actually use an e-book to generate leads through social media. You write the book and offer it as a free download on your website, but visitors have to give you their name and e-mail address first. Post snippets of your e-book on your Facebook page and LinkedIn Pulse blog–just long enough to be blog posts–and drive people back to your landing page for the e-book. Only post your very best content so that you pique reader interest in your e-book.
- Start a Pinterest Blog – Pinterest is a highly visual platform. If you can post one picture a day, or a week, and write 3-5 stunning paragraphs that go with that image, you can send traffic back to your website and generate more leads.
- Share Your Newsletter – I’m not talking about every issue. If you publish a weekly newsletter, share it once a month on Facebook, Twitter, Google+, and LinkedIn. Even Pinterest. Share it with a strong call to action anywhere you have a social media presence.
- Write Killer Blog Posts and Share Them – I don’t care want anybody says, writing regularly to your blog and sharing your posts on social media is still one of the biggest drivers of traffic. Offer something for your readers when they land on your blog. Make it a free offer, a contest, or something that generates a buzz. Get them to pick up the phone and call you. Whatever it takes, make a killer offer, write a killer blog, and share the heck out of it.
Generating leads through social media isn’t rocket science. All you really have to do is know how to write and get the job done. If you can write, promote, and share, then you can generate leads through social media.
What are you waiting for? Get started today.