If you’re going to get into the deep weeds of search engine optimization and really optimize your Web pages, then you need a way to manage and control your keywords. Here are a few tips to help you manage your keywords better.
- Keep them in a spreadsheet – Organization is very important. You need a way to keep your keywords organized in such a way that you can analyze them, manipulate them, and put them to good use. A Excel spreadsheet is the perfect tool, but what kind of information should go into your spreadsheet?
- Relevance – Only keep keywords on your spreadsheet if they are relevant to your business. If you use Google AdWords for keyword research, you’ll get a lot of keywords as recommendations based on their relevance to the keyword you are researching. That’s going to be true of other research tools, as well. Just because some keywords look good by the data presented doesn’t mean they are relevant for your business. Strike them off your list.
- Relative strength – No keyword research tool is perfect. They can’t give you a definite strength as a keyword relates to your business. They best they can do is give you a strength relative to other keywords. You definitely want to note that. If a keyword’s ranking potential is better than another keyword’s, even if both are relevant to your business, then you need to know that.
- Competition – It’s important to know how stiff the competition is for your keywords. A keyword may be very relevant for your business and have a high relative strength for ranking purposes, but if there is a lot of competition for it, then it will be more difficult to achieve higher rankings.
- Hidden opportunities – Sometimes, your keyword data is hiding information. Your keyword research tool may not recommend a certain long-tail phrase because Google doesn’t know your business. Get in the business of drilling down. Look for hidden opportunities and perform keyword research on those to uncover more relevant keyword phrases with a higher relative strength and a lower competitive threshold.
- Where you are employing – It isn’t enough to note that you have used a keyword. You should note where you are using it. Are you including that keyword on your website pages? How about in guest articles you post elsewhere on the Web? In your PPC campaigns? On your Facebook page? Note it.
Keyword management is one of the most important aspects of search engine optimization. Don’t just wing it or leave it to chance.