Every two years, Search Engine Land updates their Periodic Table of SEO Success Factors. They do this by asking internet marketers & others in the industry to take the SEO Success Factors Survey. This way there is current information and adequate contribution to a popular resource.
What they do is break search engine optimization into broad fundamentals using a Periodic Table of the Elements-style format. Their categories are: content, HTML, architecture, links, trust, social, and personal. Each of these fundamentals is then broken down into individual factors within the category.
The result is an easily read infographic that you can use to explore your understanding of basic SEO in its current form. That means they need to update it regularly, and to get feedback from the community so the update reflects real life.
What The Survey Is Not
- It isn’t short. It should take you 5-10 minutes to cover the eight pages.
- It isn’t compulsory. If you don’t know, or don’t want to answer that one, don’t.
- It isn’t overly comprehensive. The Periodic Table of SEO Success Factors is a broad overview, not a zoomed in detail of something like each of Google’s 10,000 subfactors.
- It isn’t trivial. The goal is to cover the broad factors of SEO that we should be focused on, not the minutiae of marketing.
- It isn’t rehashing old information. They want to know what you think about SEO today and what you consider important enough to include in this update.
Why Surveys Like This One Are Important
The more data and feedback a site like Search Engine Land has from the people who are active in internet marketing today, the better their content will be. This updating of a popular reference has a purpose — it is a quick guide to the various factors that contribute to the success of search engine optimization.
The internet is an ecosystem in many ways. It may not be an organic ecosystem like the ocean, but it is still comprised of integrated networks of interdependent entities. When we pool our insights with things like these surveys, we are helping each other by broadening our perspective.
If you take the time to contribute your views and experience to this update, all the wisdom you have collected will benefit the rest of us by being part of the new Periodic Table of SEO Success Factors. And if you don’t contribute, you still can benefit from checking out the update when it is available.