co Should Marketers Look Into The Past? |

Internet marketing is a rapidly changing scene. It is dangerous to rely on advice from even a few years ago because the changes in SEO reflect the changes in search engine algorithms. Changes in technology affect the way your potential customers utilize the internet, as seen in the whole wireless device/smartphone explosion. Because this field rides on the crest of what’s happening NOW, marketers tend to rely on current information and ignore what’s old news.

There’s One Past You Need To Pay Attention To

But even if you don’t have time to look at all the old posts on your favorite marketing website, there is one site you definitely need to look at: your own. Neil Patel did just that and shares it on his blog, Quick Sprout. What I Learned About Content Marketing By Analyzing 614 Posts is a quick look at the results of analyzing almost eight years of content. Here’s a quick list:

  • Infographics do extremely well over the long run. Neil has numbers to prove it, like 37.5% more backlinks than a standard post.
  • People enjoy reading personal and controversial stories. Headlines matter, and be careful not to offend.
  • Timing does matter. Neil’s blog does best when posts are published at 8am on Monday, but yours may be different.
  • Guides rank better than posts — if you have a sidebar of links to your guides so people can see & click.
  • People love data. Posts with stats & data get 149% more social shares and 283% more backlinks. (I say if you are using numbers, make sure the source is reputable and link to it.)
  • Descriptive headlines perform better in the long run. His advice for headline writing is here.

Do you see what he did here? He looked at his own past content and figured out exactly what worked and why it worked.

Your site might be different because you have different people coming to it for information. Online marketing strategy has to be specific and created by looking at your own past. Otherwise, it’s hard to come up with an effective strategy for the future.