How many times have you gone to a site for information and found outdated content? If that site has been around for any length of time, there will be a lot of stuff on it — which is good for SEO because you have more reach — but that content could be clutter. That clutter is bad for SEO because it is poor quality.
Demian Farnworth and Copyblogger just put out A Brief Guide to Fixing Your Old, Neglected, and Broken Content. In it there is a list of 10 pieces of content you need to remove, improve, or redirect (that’s the subtitle) along with the steps to do so. Those 10 pieces of content are:
- past events
- obsolete products
- product or company name changes
- sales that have ended
- expired job or house listings
- closed membership site registration
- out-of-stock or seasonal products
- repetitive content
- outdated reviews
- old guest post landing pages
It wouldn’t surprise me that anyone who has had a business site up and running for more than a few years starts having at least one of this kind of clutter. But much of the time clutter just needs to be organized in order to be useful, which is why we keep it around. This guide does a good job of explaining what you can do to make your own site clutter useful.
We have talked about site and content audits before because it really is one of the best ways to keep a site from turning into a junk pile. When people visit the site and see that it is organized, updated, and easy to navigate, they can find what they need. Those visitors may need old information because it is a reference authority — but if you can’t find it, then it doesn’t help.
The clutter of old content may hide the good information from the people who visit your site. It doesn’t take that long to fix it and the results are going to be rewarding. Thanks Demian Farnworth for giving us this simple guide to make decluttering our business sites easier.