One of the best things to do at the end of the year is look back and see what was good about it and what you can change to make the next year better. At the end of 2013, I predicted that 2014 would be The Year of Social Metrics. Facebook had risen to #1 status online, LinkedIn and Twitter were going strong, and social media was an increasing part of daily life.
Since everybody was on social media, it made sense that measuring what happened on social media would be a wise business move. Things got a bit crazy as Facebook Rankings continued to change their rules. What made sense to do in the beginning of 2014 no longer worked by the end of the year.
Are Social Metrics Still Important?
Yes. Yes, they are. Here is why you need to keep track of what is going on with your social media outreach:
- If you don’t measure what is happening, you can’t analyze
- If you don’t analyze, you can’t evaluate and reconsider
- If you don’t evaluate and reconsider, you keep doing something that doesn’t work
- If you keep doing something that doesn’t work, you are wasting your time and money
Your 2015 Strategies
This idea is valuable for all of your internet marketing, not just social media. If you do nothing else, plan on getting a handle on the data you collect so you can begin to analyze your strategies and change what is ineffective. It’s way too easy to collect information thinking you will do something with it someday and letting it sit there unused. That is like having a kitchen full of cookbooks and tools while eating some ramen noodles because they are easy.
Take the time to learn how to use the tools and the numbers at your disposal so that 2015 is the year you measure your progress successfully.