Search Engine Journal’s Matt Southern is a guy I pay attention to. His quick overview of the Call-To-Action Buttons for Business Pages look like they may have come up with some very good options for your Facebook business page. Here are his “best interpretations” of what these new buttons can be used for since there aren’t more details on their functionality yet
- Book Now: To direct visitors to book a table at your restaurant, a room in a hotel, or a similar kind of reservation.
- Contact Us: You can likely use this to direct visitors to a contact form, or perhaps it could be a button to email you directly.
- Use App: If your company has its own app, this could be a button to open the app on your mobile device.
- Play Game: If you’re a mobile app development company, this could be a link to play your latest game.
- Shop Now: Direct visitors to your e-commerce store.
- Sign Up: Direct visitors to your mailing list sign up page, a webinar sign up page, or something like that.
- Watch Video: Pretty self explanatory. Direct visitors to watch a video of your choice.
When will we see these roll out? In the US, probably soon. The rest of the world will have to wait a bit.
What do you think of this new tactic by Facebook? I can imagine that all the small businesses who have been protesting the changes affecting their pages will be glad to see some tools like this, but I can also imagine that it will come with an eventual cost.
The history of Facebook Rankings is full of examples of the variable challenges we face as businesses on the site, but at the same time it still is where many of our customers hang out. I could see Call-To-Action Buttons being a useful tool for any of us.