Were you affected by the Penguin update? Did you notice any effects from Panda, Pirate, or the combination thereof?
Moz just posted Glenn Gabe’s entertaining look at The Danger of Crossing Algorithms: Uncovering the Cloaked Panda Update During Penguin 3.0, and it’s entertaining in the same way that zombies fascinate current culture. There’s just something about stuff you don’t completely understand that keeps coming at you…
A lot of webmasters noticed things happening in October. When they compared notes, it became pretty obvious that more than one algo was being updated and affecting SEO. I don’t think that search engine optimization is going to get easier if you think the answer is a magic bullet like keyword stuffing used to be for some people. So what does the marketer do when it’s clear that what used to work isn’t working and the situation is dire?
“My advice is to get your situation in order now, before crossing algorithms blend a recipe of confusion that make it exponentially harder to identify, and then fix, problems riddling your website.” — Glenn Gabe
If there is stuff you need to do about your search engine optimization strategies, don’t avoid the problems by ignoring them. Use all the tools at your disposal to analyze your weakness and develop your strengths. Regular audits should be automatic, along with keeping track of what is happening. You’ve got the ability to collect an amazing amount of data with stuff like Google Webmaster tools. Analyze that data and ask for help if you don’t know what to look for.
The reason that we know about things like algorithm updates is because the community of webmasters compared notes. That’s a pretty good community to be a part of when it feels like an algorithm apocalypse is happening.