Search Engine Journal recently had two separate posts on podcasting and they both are worth reading. I keep seeing a rise in the popularity of the podcast and can’t help but think it’s something to include in any business marketing strategy. Here are two more voices reminding us the podcast is something to consider:
Leverage Existing Content For Podcasts
Amanda DiSilvestro shares How To Leverage Your Existing Content For Podcasts and gives some very practical advice:
- Some content can be turned into an interview, which many listeners appreciate.
- Some content can be broken into different chapters or sections to create a series.
- Some content can be expanded to cover details not included in the original version.
- Some content can be summarized to keep it simple.
She also suggests using several people in a podcast so there are a variety of voices. Start with your most popular content, converting it into podcast format to renew interest, then publish your podcasts on your blog, which can often expand your SEO benefits.
An Interview With A Podcast Rockstar
Albert Costill sat down for An Interview With Jo Anna Van Thuyne, a popular podcaster known as Jo Pincushion. Before sharing the interview, he shares some observations about SEO and podcasting. According to research, 39 million Americans listen to podcasts every month, and many listen to six or more podcasts a week. That means that once you develop your audience, you can keep itif you keep up with your podcasts.
But it also means you have to get that audience to notice you in the ocean of podcasting.
- Optimize the SEO for iTunes.
- Have the right equipment.
- Produce quality content.
- Ask for reviews and subscribers.
The interview is interesting, too. Jo Pincushion shares some advice & encouragement, ending with “make a plan, stick to it, and work hard”. That’s good business advice for anybody.
What has been your experience with podcasting? Do you think this is something your business can use successfully?