It is a nice idea, to think that Google has lists of things to do to make SEO a breeze. All you have to do is find the list of ranking factors and check it off, right? Gianluca Fiorelli just started a debate on Moz with his views on The Myth of Google’s 200 Ranking Factors. and by the time you read this, there will be some interesting discussions on the subject. He does have some good points though.
- Google has never admitted to a definite number of ranking factors, which makes sense when you consider that they keep updating algorithms and not telling us exactly what they did.
- Stuff keeps changing in SEO because search engines have become more sophisticated.
- Any list that claims to be anything other than subjective is probably not all that helpful.
The Best Advice For Optimizing Your Marketing Efforts
Be careful what you consider to be “the truth” about SEO. It’s a constantly changing field that always will need a tweak or two. If you take the time to read the comments on the Moz article, you’ll see lots of opinions, and some might be a bit heated. But the underlying foundation for marketing is that you need to connect with your customers.
If you are providing helpful content on your site and people appreciate it, they will come back. If they like your blog or newsletter, they’ll sign up. If you are writing a bunch of words they don’t need, it won’t work. You have to know your customer and know what they are looking for when they come to your business and build from there.
All the SEO and keywords and links and the rest are a natural result of building on that foundation. The search engines are trying to look at your site like a person will look at it, and their algorithms are tweaked to keep that in mind. It’s not a secret: there’s no way to know how many factors come into rankings and the idea of a specific numbered list is a myth.