Did you know that internal links are powerful SEO tools?
“Sure,” you say, “I learned that way back at the beginning.” And it’s true, internal links on your site are basic SEO stuff. But, as Ben Acheson points out on Search Engine People Blog, “6 Ways to Use Internal Links (The Next Key SEO Tactic?)” it’s getting even more important. Since search engine algorithms keep updating to weed out spammy links to other sites, it makes sense to optimize the links you have on your own because there’s no good reason not to and at least 6 reasons to do it.
Here are his suggestions on how and where to use internal links:
- Menu Links — make sure your menu is comprehensive, extended, and has the right keywords. This is powerful because it’s on every page, so amp it up as high as it goes.
- Link Product to Product and Service to Service — if it is logical to categorize them together, it’s logical to link them with a relevant anchor text like “we also have (product/service), too”.
- Link Products to Categories — breadcrumbs, those little cues that helps a visitor navigate your site easily, are great for both users and SEO.
- Link Categories to Products and Services — so simple and logical that sometimes it can be missed with a site update.
- Link Categories to Categories — use keywords and anchor text to increase the authority of these pages by increasing their signals.
- Link Blog and News Content to Products and Categories — always a logical and valuable way to add to your optimization. Always.
Internal links are a part of what we look at in an Online Health Check-Up because they are SEO basics your site should have and maintain for optimum performance.