If you aren’t monitoring all the listings that your business shows up in, you could be in trouble very soon. Not necessarily because a competitor gets vicious and changes your information (it does happen, though!), but because some local directories are open source and anybody can change the information, even if they are mistaken. These are good reasons why you should monitor your local listings.
Where, you ask, are all the places to look for your local listings? Well, there are some big ones that are easy to remember, like these:
- Angie’s List
- Merchant Circle
- and a whole lot more at CinchLocal
You probably don’t need to worry about all listings, but certainly the top ten will be worth keeping an eye on.
How To Control Your Local Listing
The way you go about taking charge depends on the process each directory has in place. It’s a good idea to look your business up first and see what is there, then check that listing for accuracy and find out how to claim that listing in the directory’s procedures. I’d check common misspellings, too, just to see if that’s an issue.
Every listing is going to have ways you can claim your information and most of them will want you to create an account or profile. Some may have a free and a paid version with enhanced features. You decide what you want, but remember that these are the ways that people find you online.
If you are not staying on top of the way your business is listed in local directories, you are trusting that random internet users will be accurate when they put your information online.