Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business. But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. To quote his article:
Stated simply, the Structured Data Markup Helper is designed to help you implement structured data on your site.
Structured data is information organized in vast online databases that help to serve search results. Structured data markup is a universally shared language format that helps search engines understand and return the best results for users who are searching for relevant data. Schema markup is the foremost type of shared markup vocabulary that Google is using to deliver results.
The helper shows where you can add markup and how to do it.
Well, it’s simple if you know how to use the tool, so he goes through all the steps you need to understand and use it without knowing any of the fancy stuff like Java or HTML or microdata. This is worth keeping somewhere for future reference even if you are beginning to get the hang of structured data, although Neil Patel compares it to training wheels on a bike. Eventually, you’ll be doing it on your own and can use the Structured Data Testing Tool and really fly.
It is useful even when you are not targeting Google because other search engines share markup syntax. There’s a common vocabulary for data on the web because it increases functionality.
I’d be interested in hearing what you think about this tool. Is it helpful for you? Let’s talk about it…