If you are using a smartphone or some other mobile device to read this blog, you are part of the growing trend. According to the recent Moz article Why Mobile Matters – Now, one-fifth of North American page views are on mobile. Dr. Peter J. Meyer does a nice job of looking at the way Google is changing to adapt to smaller screens and there’s a great discussion in the comments on what that means for internet marketing and SEO.
I can’t say I’m surprised at this, because ever since the digital transition changed television as US watchers knew it in 2009 they’ve been telling us the bandwidth that had been occupied by analog tv channels would be used for increased data transmission. This increased data transmission is how we get those cool videos on our smartphones and surf the web for local attractions, and more. It makes sense that more people will be using mobile as the devices get easier to buy and use.
What Does Mobile Matter To Marketers?
This is the question that is taking up a lot of the discussion in the comments section of Dr. Meyer’s article. We know that websites must be responsive, and that mobile marketing is here to stay. We know that with a smaller screen, the value of SERP changes because the user sees fewer options.
I think that the single most important thing you can do in regards to the growing mobile market is pay attention to your customers and develop a business that meets their needs, with a website that they can find and utilize effectively. Ok, maybe that’s a group of things, but the goal is to do what your customers need you to do. Do you agree?