Neil Patel of Search Engine Journal has given us a good look at what he thinks are the 8 Most Important SEO Data Points of Any Website. I love reading an expert’s opinion on the tools they use, and I especially like it when it’s helpful! Here is a short overview of the 8 things Neil thinks are important:
- Domain Authority is a number developed by Moz to compare websites. If your site is in the 90s on the 100-point scale, it means you’ve got better traffic & search rankings.
- Site Speed is how fast your pages load for a user. We know Google doesn’t value slow sites, but more importantly, your customers go someplace they can get the information they want when they want it. It takes milliseconds to lose an impatient person to a competitor.
- Backlinks are links to your site from an external site. They are important because they show your site is valuable to many people, but too many might be spammy and mess you up big time.
- Number of Indexed Pages is the count of your website’s content…how many pages you have. But again, a lot of indexed pages doesn’t necessarily mean you rank better in the search engines because of the spam factor. It’s better to keep working on a slow accumulation of high-quality indexed pages than to have a lot of low-quality content.
- Social Media Interaction counts the number of people who are interacting with your social media presence by sharing, liking, or commenting. Social interaction is like the word-of-mouth factor.
- Site Sessions are more than visits; they track all the user does on your site in a given time frame. It should be used to provide a more detailed look at what kind of traffic you actually have.
- Organic Visits are visitors who come to your site as a result of an unpaid search engine. They are not clicking on an ad, they are looking for what you offer and finding you. Good stuff!
- Bounce Rate is the percentage of people who go away from your site at the first page. You want to find out why, because not only will this put you lower in search engine standards, it means you are not giving people what they want.
What do you think? Would you put something else on this list, or take one of them off? I think that if you have a grasp of the overall picture, it gives you the wisdom to know how to delegate to an “expert” and gauge their expertise. You can get an idea about how well your site is doing and make intelligent decisions when you discuss strategies with them. You don’t have to know everything about SEO because you can hire an expert, but you should know enough to understand the basics.