Constant Contact has a great post on how to determine what is pinnable on Pinterest. It’s a useful post, particularly if you don’t own an e-commerce website or don’t sell physical products. You may think that you don’t have anything you can pin, but you’d be wrong.
Pinterest isn’t necessarily about promoting your own products. You can promote your business indirectly by promoting others. Here are some ways you can take advantage of the great opportunity Pinterest offers:
- Pin images that point the way to solutions you do offer. For instance, if you own a plumbing business, look for images online of plumbing mistakes or bad plumbing problems. A couple of sentences of commentary can demonstrate you understand how to fix problems.
- Pin images around the Web that are in the same style and tone as things customers will find in your shop. Think “vibe.”
- Upload images of physical products in your brick-and-mortar store. When you receive new inventory, photograph it before you put it on the shelf, or photograph your employees putting it on the shelf.
- Pin images from your website or blog, whitepapers and their covers, and even videos you produce.
- Pin examples of work you’ve done for clients.
- Take pictures of your staff interacting with customers and upload those.
- Take pictures of your staff and employees doing their jobs and upload those to Pinterest.
- Take pictures of special events you host or attend and upload those.
There are a lot of ways to have fun and make Pinterest interesting. It doesn’t have to be all about you. Pin anything that could be helpful or interesting to your customers or potential customers.