Twitterjacking is a little known strategy where you can “hijack” a tweet or retweet, hashtag, or another specific Twitter marketing strategy and use it for your own gain. It’s a controversial tactic, but if you use it wisely it can be very powerful.
Let’s start with hashtags. Find two or three popular hashtags in your niche and follow them for a while. Event hashtags are perfect because after the event they tend to die out slowly.
Make sure your tweet is relevant to the hashtag. This is very important or you’ll be deemed a spammer. If your tweet is relevant, you can get a little extra exposure for your brand by using the hashtag. Just don’t take it completely over and squeeze out the originator of the hashtag, especially if there is a brand involved.
Another tactic involves retweeting hashtags. If you find a post you want to retweet, mention its originator. A lot of times they will follow you back.
You can increase engagement if you use a photo with your tweets. Make sure you have the rights to do that, but photos are powerful. Images of any kind are, actually.
Twitterjacking is effective if you don’t overdo it. Remember, the goal is to attract attention to yourself, not take over someone else’s marketing strategy.