A few years ago the three major search engines – Google, Bing, and Yahoo! – got together and created Schema.org. This is a microformat markup language that allows webmasters to further define important elements on a web page so that search engines can catalog it easier. But here’s a simple truth: Most website owners aren’t taking advantage of the opportunity, so if you do, you’ll have an edge over most of your competition.
Rich snippets are a small part of the microformat technology. There are four specific rich snippet types that almost any website can benefit from. These are:
- Person – If you have a directory of persons on your website or authors that write content for you, this markup will make it easier for the search engines to catalog those persons. Used in conjunction with Google Authorship, it’s very powerful.
- Breadcrumbs – Breadcrumbs are navigational elements that typically appear below nav menus. They generally tell users the navigational path they took to get to the page their on.
- Products– If you have an e-commerce web store, then the products rich snippet is an absolute must.
- Reviews – If you allow users to review your products, then the reviews rich snippet is a powerful way to get your reviews more exposure in the search results.
These are not the only rich snippets available to you, but they are some of the more common ones. I highly recommend you start employing rich snippets as soon as possible.