Your LinkedIn Summary is one of the best content assets you have online. Unlike many social media profiles, you get more than just a couple of sentences to sum up who you are, and they are front and center so it is prime LinkedIn real estate. It’s one of the most important parts of your LinkedIn profile.
Here are three specific ways to improve your LinkedIn Summary and how to make it stand out from the crowd.
- Maximize value, maximize word count – You get up to 2,000 words to summarize your experience, skills, and professional background. Make the most of it. Start with a summarizing statement, which can be from 1 to 3 sentences. Then list your most impressive accomplishments with a summary of your skills and background. If it helps, put those three ingredients into separate paragraphs unto themselves. Finally, summarize your summary with a potent finalizing statement. You can include links to your portfolio in the Summary.
- Add visual elements – click the + sign next to the Edit link and you can add videos, images, presentations, and other graphic images to your Summary.
- List your awards, honors, and achievements – Your Summary is no place to be modest. Make sure you list your awards and honors. People care about those, especially potential clients and employers.