A recent blog post on the Bing blog suggests that spelling and grammar errors may be punishable in the search engine ranking game. But not always.
This is a striking announcement from Bing because, until now, we’ve never heard Bing make a statement about spelling or grammar. Even Google stears clear of saying that spelling and grammatical errors could cause a fall in rankings, though I suspect that it’s been true for a long time.
The main concern for Google has always been quality. Google’s emphasis is on returning high quality content for its end user – the searcher. This has often been translated into quality in terms of information but could also mean quality in terms of spelling and grammar. It used to be that if you misspelled a word in search, then you’d get a list of websites returned with the correct spelling. That happens less often these days, however, Google does ask you the proverbial question, “Did you mean …?”
So what is Bing really saying?
It appears they may be forgiving with regard to the occasional typo, but if a website routinely offers up poor prose, then that could be a red flag for the search engine.
This announcement brings Bing a little more in line with Google, I think. Even though Google have never said that bad spelling and grammar equals poor quality, I think it is assumed. What do you think?