co Checking Authorship Stats In Google Webmaster Tools |

Webmaster Tools is a lot more useful now since Google quit providing keyword data in Google Analytics. What can you do in Webmaster Tools? One thing you can do is check your authorship status.

If you aren’t familiar with Google Authorship, get your primer here.

Authorship is important for a number of reasons, but in case you didn’t know, you can follow your Authorship stats in Webmaster Tools. This is important because the fact that you can do so legitimizes Google Authorship beyond anything else. Sign in to your Google Webmaster Tools account, click on Labs, and then click on Author Stats.

What you’ll see immediately, at the top of the page, is how many pages you have authored, the number of impressions you’ve had in the last month, and how many clicks you’ve had in the last month. That’s the overview. Scroll down to see more.

After scrolling, you can see the pages you’ve authored, the number of page impressions for each page, the number of clicks for each page, the average CTR for each page, and the average ranking for each page you’ve authored. Keep in mind that this includes pages not on your own website that you’ve authored. That’s one more reason to be guest blogging.

Google Authorship is an underutilized metric. If you do any content creation, you should be checking on it.