Facebook is making a deliberate effort to slide business content a little further down on the priority scale in news feeds. That means you have be a bit more crafty in how you approach your content sharing. Here are three ways to increase your visibility and engagement on Facebook.
- Be consistent – If your posting is sporadic, then you’ll get lost in the shuffle. Facebook’s EdgeRank puts a high priority on the last 50 content items a user interacted with. If you want to increase your chances of being in that category for a higher number of your followers, then you need to post more frequently. Try to post at least two or three times a day.
- Use images – Images capture people’s attention. If you post text-only messages on Facebook, they are more likely to get shuffled to the bottom of the priority pile. Take advantage of Facebook’s high visual status and post images with your most compelling content.
- Ask open-ended questions – Get your audience to engage with you by asking them questions that get them talking. Do this instead of using strong calls to action, which is devalued by Facebook’s algorithm. If you get your followers engaged with conversation by asking the right kinds of questions, you’ll see more of your content appear in their news feeds.
Increasing Facebook engagement is one of the most important goals for B2C businesses. Follow these three simple steps to increase your engagement quotient.