One of the growing trends in the online space for e-commerce websites is to attach a blog to the site and promote the products in your store. Many e-commerce website owners simply add a blog to their sites and then promote the products in their stores.
This might be effective, but it will likely only appeal to shoppers who are already in the market for your products. It likely will not appeal to the broader market.
A better way to blog for e-commerce sites is to discuss the benefits of the products you sell without necessarily promoting the products. You can discuss problems that consumers have and then address those problems with recommended solutions. You don’t even have to promote specific products to do that. By addressing problems/solutions, you can leave it up to your blog readers to determine what their needs are. If you link to the products that solve the problems consumers have, you can surreptitiously promote your products without appearing like you are promoting your products.
E-commerce blogging is as essential as any online marketing tactic in use today. Your blog will attract traffic from all corners of the Web – from search engines to social media. Then you drive traffic to your products by talking about benefits, problems, and solutions.