It’s a simple concept, really. And it sort of makes you wonder why they’re just now getting around to adding it to the site.
The idea is to provide broad categories for users to place their pins. In addition to finding pins by following people and boards, you can now follow these generally broad interests. On the flip side, when you share a pin that falls into one of these broad categories, then your pin will be added to that interest, giving it broader exposure to the Pinterest field of potential pinners.
- DIY & Crafts
- Film, Music & Books
- Home Decor
- and Weddings
But that’s not a full list.
If you are an auto dealer, you might post images of new inventory you get and post them to the Cars & Motorcycles category. If you are a tattoo artist, you might take pictures of your new ink and post it to the Tattoos category. Hairdressers can post to the Hair & Beauty category.
As a business owner using Pinterest, Interests gives you a little bit more exposure and an opportunity to reach more people. What other ways can you think of for using this new Pinterest feature?