How do you know if you’re improving if you don’t measure anything? Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. Here are 8 key metrics you should keep an eye on and know off the top of your head.
- Website Unique Visitors – Total visitor count is good to know, but your unique visitors gives you a better picture of how many new eyeballs are looking at your content. If you don’t keep tabs on new visitors, then you could be preaching the same message to people who are not going to buy from you. New visitors are new prospects.
- Facebook Page Likes – Having a Facebook page isn’t enough. You should know how many people are liking it. As your Likes go up, so should your engagement.
- Mobile Engagement – How many of your website visitors access your site from a mobile phone? In some niches, this metric is even more important.
- Retweets – Retweets tell you how hot your Twitter engagement is.
- Facebook Shares – Just as retweets tell you how engaged your Twitter audience is, Facebook shares tell you how engaged your Facebook audience is.
- Google+ Plus Ones – If you share content on Google+, you should know how your audience is interacting with that content.
- Search engine referrals – While it’s more difficult than it used to be to track individual keywords, you can still keep an eye on how many referrals you are getting from the search engines.
- Return on Investment – More than anything else, this metric tells you how you are profiting from your online investment. If you don’t know that, what do you know?