Your business is your content. Online, there is nothing more true than that statement. Whatever content you publish on your blog, in your newsletter, on your website, through social media … it’s all a reflection of you, your business, and your values. Have you conducted an inventory of your content lately?
A content inventory is important to the future of your business in a number of ways.
- First, it allows you to see if the content you’ve been publishing is a true reflection of your business and it’s values. If it isn’t, you can tweak all future content to be a true reflection of what you stand for.
- You can check to make sure you’re targeting the right audience.
- Is your content getting the results you want? If not, you should re-evaluate your content strategy to determine how to move from Point A to Point B.
- Are there any missed opportunities? Is there an audience attracted to your blog looking for content that you haven’t started publishing yet? If you can identify that demand, then you can keep your readership happy and grow it seamlessly.
Taking inventory of your content could be one of the most important things you do in 2014 to move your business forward. Your content is a reflection of your business. A solid content strategy will do more to position your brand in the marketplace than anything else you do online.