In the last couple of years you’ve likely heard a lot about link building, guest blogging, and Google algorithms. A lot of it is true, but a lot of it is based on false information. Some people are saying link building is dead – or close to it. Nothing can be further from the truth.
While Google has changed the way it ranks web pages, and that includes the value it places on links, link building is far from dead. In fact, without links, you won’t be able to get traffic to your website, so links are very important. And since links are important, link building is important.
The problem with link building is that a lot of people are doing it wrong. A lot of people are spammers, or they use spam-like methods of link building. That needs to come to an end.
If you examine link spam, you’ll see one common thread in virtually every type of link spam online. It’s all based on low quality content. Spun articles, poorly written articles, articles where every link is an anchor text link, a lot of self-promotion, and the list goes on. By the way, “articles” refers to blog posts too.
So you could say the real problem with link building is a problem with low quality content. The links are just one of the triggers that helps Google find the low quality content.
If you want high quality links to your website, produce high quality content. Otherwise, produce no content at all.