Google has developed a WordPress plugin for publishers that does two things:
- Allows you to add AdSense ads easily to your WordPress blogs and websites
- and Allows you to verify your website at Webmaster Tools with one click
I have a feeling this is just a start. The only value this plugin adds to the business of being an online publisher is the ability to verify your website at Webmaster Tools with one click. There are already plugins that allow you to incorporate AdSense ads easily into your website or blog, so that doesn’t really add any value that you can’t get elsewhere. The one thing it does is allow you to delete a plugin that might no longer be necessary if you use this plugin, so it’s possible that your site may load faster.
Speculation aside, I think what Google is doing here is 1) giving a stamp of approval to WordPress sites and 2) laying the groundwork for being of more value to publishers.
The unspoken encouragement here is, “You are a publisher and that alone is a valuable thing.”
It doesn’t matter what niche you are in. You are a publisher. Google recognizes that and wants to encourage you to be the best publisher you can be. This plugin is a good start. I think you’ll see future developments of this plugin incorporating other Google services, such as:
- Google Analytics
- YouTube embedding
- Easy Picasa image incorporation
- Google+ and Google Authorship incorporation
- Google Places and Google Maps embedding for local publishers
- Keyword research tools
Admittedly, some of this might be a wish list (keyword tools, for instance), but it’s not outside the realm of possibilities. It could be that you’ll have to have a Google AdWords account to use those tools, but you get the drift.
What other Google services do you see as possibilities for inclusion in future Google Publisher Plugin developments?